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Privacy Policy

Privacy Policy

This Privacy Policy describes how Blue Bottle Coffee and its affiliates and subsidiaries (referred to as “Blue Bottle”, “we,” or “our” as applicable) collect, use, and disclose information about you. This Privacy Policy applies to information that we collect when you use or access our websites (each a “Site”), mobile applications (each an “App”), and services (collectively the “Services”) that display or link to this Privacy Policy, or when you otherwise interact with us. In some cases, we may provide different or additional policies or notices about our information practices. For instance, if you reside in California, Colorado, Connecticut, Utah or Virginia, our Notice at Collection applies in addition to this Privacy Policy.

INFORMATION WE COLLECT

We collect various types of data about you, as described below.

Contact and account information. We may collect your name, address, phone number, and email address. We may also collect information you provide to create an account or profile, such as your username and password.

Interests and demographic information. In order to better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include date of birth, age or age range, gender, geographic location (e.g., ZIP Code), favorite products, hobbies and interests, household or lifestyle data, or transactional information about the products or services that you purchase.

Payment information. If you make a purchase, we work with a third-party payment processor to collect and process your billing address and payment method information.

Customer service and feedback. We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us.

HOW WE COLLECT INFORMATION

There are several ways we may obtain information about you. Blue Bottle collects information from you (a) that you choose to share with us when using our Services and when you otherwise interact with us, such as through our customer service channels, (b) that we collect automatically when you use our Services, and (c) that we receive from third parties.

We collect information from you directly. We collect information when you use our Services or otherwise interact with us. This may include placing an order online or at Blue Bottle cafes, providing a review, signing up for communications, and registering for an account with us. We may collect information when you join a loyalty program or enter a promotion or contest, or if you participate in any of our surveys.

We collect information automatically. We and our third party service providers collect data about you using automated technology like cookies and pixels via our Services. We use these technologies to improve our Services and your experience, see which areas and features of our Services are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Services. For more information about our use of cookies and other tracking technologies, see the “Targeted Advertising and Analytics” and “Your Privacy Choices” sections below.

USE OF INFORMATION

We may use the information that we collect from and about you for a variety of business purposes, as follows:

We use information to communicate with you. We may use information to answer your questions and comments, including providing you with information about this Policy or our Terms of Use. We may also use information to provide you with customer service.

We use information so you can purchase our products. We may use information to process and fulfill orders. We may use information to process your registration with our Services so you can use our features.

TARGETED ADVERTISING AND ANALYTICS

We engage others to provide analytics, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content and better understand your activity. Some of our advertising partners also enable us to translate your email address or phone number into an identifier that can't be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps.

You can opt out of having your personal information used or disclosed for these purposes via cookies and similar technologies by clicking the “Do not Sell or Share My Personal Information” link found in the footer of our website and following the instructions in the pop-up window. From within our app, you can opt out by navigating to settings and clicking “Privacy .” You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. Please note that you will need to renew your opt-out choice if you visit our Services from a new device or browser, or if you clear your cookies.